Kiva is a nine-person audio company in Eindhoven. Their first earbud, the Kiva One, weighs 90 grams with the case and cancels noise better than products twice the price. Nobody had heard of them.

Every earbud launch looks the same: a white bud spinning on black. People buy quiet, not plastic. So we sold the silence: slow shots, soft light and a lot of empty space.

One physically accurate CG model of the case, lit like a still life. From it we rendered a 60-second film, 40 campaign stills and a turntable for the web, all within the same week.

The film ran as pre-roll in the Benelux, the stills went to retail and the orange colourway, first seen in our lookdev, became a product.

The first 6,000 units sold out in 19 days. Kiva now asks for the CG model before it asks for a photographer.