Tide Radio

Tide Radio runs 20 hours a day on 98.4 FM with 60 volunteer hosts. Every show had its own logo and none of them looked like the station.

The one thing every show shares is the river outside the window. The tide is the station's clock.

Three wave lines that move with the real tide table. The logo is never the same twice, but it's always Tide.

A live motion system for idents and socials, an app that shows the next show and the next high tide, and posters for every host.

App listeners doubled in five months, and hosts now make their own posters from the template.